Jool Baby – Building a Social Media Content Library

Jool Baby is a family-owned brand known for making smart, affordable baby gear—from potty training essentials to safety locks and more. Their products are available at Target, Walmart, Babylist, and other major retailers.

The task was to create a large batch of high-quality social media content that could be used over time. The goal was consistency—making sure they have enough strong, branded visuals to keep their feed active and engaging without needing constant new shoots.

Simple, clean content that reflects their brand and speaks directly to their audience.